Our Story
Where Nature Meets Science, A Breath of Relief at a Time
At Pūraroma, we believe that true well-being blossoms when the power of nature is understood and amplified by scientific precision. Our journey began with a vision to bring India its first truly scientific aromatherapy brand, offering effective, natural solutions rooted in rigorous research and the highest quality essential oils.
The seeds of our brand were planted when Uday Arora, Neeti Chokhani, and Varun Gupta came together around a shared vision. What made the journey personal was that each founder had their own struggle. Varun suffered from chronic nasal allergies during spring, often relying on steroids and antihistamines. Neeti endured frequent headaches and migraines that disrupted her daily life. Uday, living in the moist and cold European climate, found himself falling ill repeatedly during the winter months. Each of them set out to create a natural solution for their own health issues using the principles of scientific aromatherapy—and astonishingly, it worked—every single time.
A pivotal moment arrived with a meeting at the International College of Aromatherapy in Belgium, where Uday connected with the globally renowned aromatherapy expert, Dr. Dominique Baudoux, to formulate a range of products tailored for Indian needs. Varun and Neeti, who were based in India, began testing these early formulations with friends and family over the course of a year. The feedback was overwhelmingly positive and deeply encouraging.
Sharing a mutual passion for the science behind essential oils, they joined forces to co-found Pūraroma along with Dr. Baudoux. This partnership blends European expertise with India’s rich natural heritage, ensuring that our products are both potent and trustworthy.
Our commitment to quality and scientific validation was proudly showcased on March 2nd, 2025, at a prestigious unveiling event in New Delhi (Click here to read more).
This event was part of the high-profile Belgian Economic Mission to India, led by Her Royal Highness Princess Astrid of Belgium, highlighting the international recognition of our unique approach.
At the event, Dr. Baudoux captivated the audience with insights into the profound therapeutic benefits of essential oils, emphasizing their potential to address everyday health challenges like respiratory issues, allergies, and headaches through scientific precision.
From the outset, Neeti, Uday, Dr. Baudoux and Varun have been the founding pillars of the brand. Together, our team is driven by a shared mission: to empower Indian consumers with high-quality, natural, and scientifically verified health solutions.
We are more than just a brand; we are dedicated to educating our community on the science of aromatherapy. We believe in transparency and empowering you with the knowledge to confidently integrate the benefits of essential oils into your daily life. Our formulations are backed by rigorous testing, ensuring both efficacy and safety, while always respecting the natural synergy inherent in each carefully crafted blend.
Our story is one of continuous growth and a deep commitment to holistic well-being. With each new product and every satisfied customer, we write the next chapter in our journey. We invite you to be a part of this story, to experience the transformative power of nature, guided by science, and to discover your own breath of relief, naturally.
